![]() Meanwhile, searches for extra-thick handhelds from the Insta-famous brand Chonky Cookies are up 350 percent, and L.A.’s Last Crumb, an exclusive cookie club with a massive waitlist, is close behind at 300 percent. Rush Hour Cookies n Cream Café, which sells fabled treats by Duchess Cookies at two shops in Queens and Brooklyn, is up 550 percent. Searches for Crumbl, a Utah-founded bakery known for its signature pink cookie boxes, have shot up 3,750 percent over the past 90 days. Nutrition Facts for The Last Crumb Bakery LLC - Cheatin Wheat Chocolate Cake Mix - Get a bar chart of the top 10 nutrients, and click to see an expanded list of over 151 nutrients, including amino acids. Google Trends’s top results for cookies reveal that a bunch of small businesses are exploding in popularity. ![]() ![]() A cool and eclectic collection of high-profile food and beverage entrepreneurs, advisors, and venture capitalists recently injected over 1 million into the brand, including entertainer Zedd, Electric Feel Ventures’ founder Austin Rosen, Talisker Ventures, and private equity investor Michael Silverstein, just to name a few. And while it’s tough to compete with their classic flavors, like chocolate chip and oatmeal raisin, hordes of purveyors nowadays are baking up a ton of unconventional cookies that boast a wide range of unexpected ingredients. Last Crumb hasn’t had to beg for funding either. It’s a shipping box housing the cookie box housing the 12 individually wrapped cookies all on a compartmentalized cardboard bed, complete with an insert and a booklet. My package arrived (a day early), and boy was the unboxing experience extra. Levain Bakery, an iconic New York City bread shop-turned-cookie haven, may have started the giant cookie trend back in 1995 ( Gideon’s Bakehouse at Walt Disney World Resort, which is famous for small-batch, handmade cookies the size of your head, also has five years of baking giant cookies under its belt). Last Crumb kept me updated on the cookies’ journey and even responded promptly to an email inquiry.
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